Virtual Media Performance

Are your spokespeople prepared for the spotlight?

Over the past few months we've all seen how media interviews have changed, as everyone continues to adapt to the reality of working – and performing – in a virtual environment.

We're seeing formal announcements and interviews being delivered by CEOs and media spokespeople from home offices and dinner tables, as leaders get used to delivering messages remotely, without the support of a professional crew and the benefits of recording in a well-lit studio.

From not placing your laptop on the coffee table to being aware of your vocal presence and background, it is more important than ever to ensure that leaders can communicate a strong virtual media performance.

Delivering a professional and authentic performance for any virtual media demands particular skills and techniques, as RADA Business Client Director Rachel Griffiths explains:

"Media interviews are often the cause of much trepidation for our clients. Having to manage your delivery to get the impact you want, as well as the practical requirements of managing your own stage, set and lighting, is daunting. Any media interview represents an opportunity for a leader to deliver their message in a highly visible medium, to be the ambassador for their brand, and to build trust with their stakeholders. In addition, many interviews are often recorded and shared across multiple channels and audiences, so a strong media performance is even more important to ensure that the opportunity is maximised."

This is where our new Virtual Media Performance programme can help. An extension of our Virtual Stage platform, this new, bespoke and practical programme focuses on how to deliver an authentic media performance even when working remotely.

The delivery

The programme is delivered virtually through two 3.5 hour long modules. Each session is based on in-depth personal feedback, coaching and direction, including practical exercises, discussion and analysis, tailored to your specific needs.

In the first module, participants receive one-on-one direction on how to flex between communication styles for different audiences and situations, whilst exploring physical and vocal presence. From the basics of how to set up your screen, lighting and background, to the importance of increasing your vocal range and expanding your physical presence.

In the second module, professionals learn how to hold their space, maintain their state in high-stakes-scenarios, and deliver their message with clarity and impact.